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Communication Archives

How To Effectively Market With Video On The Web

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video-marketing

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don’t just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Hulu so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get “click away & from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It’s A Video, A Short Video

If the web users do not know that it is a video, they won’t click it and play it; hence your video will not get watched. So, you must let the web users know that the box is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

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God Bless Your Success,

Alpha Bizelli Marketing & PR, Inc. - Passion Over Hype
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(Written on Memorial Day 2013, late publish)

Hey Folks, Happy Memorial Day!

I’m heading out to the cemetary with my granny today in order to place a flag on my grandfather’s grave site. I really miss him, but I know he’s in Heaven singing praises to the Lord. Such a great resting place even in this world when we know God. :-)

As for the topic at hand. We’re going to discuss brand awareness and I’m going to introduce you to my first successful squidoo lens. I figured for my first one, it would be a good idea to create some awareness around my own personal brand as a public figure and create, “The Official Curt Bizelli Squidoo Lens”

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I really thought hard and worked smart on this one.

Its good to include images and a bio as well as links or feeds to your site.

A couple more simple tips on how to create brand awareness with an official squidoo lens:

  • Be Creative, Be Unique
  • Use Media, Words and Phrases that depict your brand
  • Include a Bio and Images
  • Include a Feed to your Blog
  • Testimonials if you have some
  • Be valuable, don’t be pitchy
  • Backlink a lot especially to your own blogs and sites

 

This was very simple. Check it out here:

Will you check out my new lens and leave a comment in the guestbook?

http://www.squidoo.com/curt-bizelli

CHECK IT OUT AND LEAVE A COMMENT! :-)

Additional Sources:

www.wikihow.com

www.affilorama.com

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God Bless Your Success,

Alpha Bizelli Marketing & PR, Inc. - Passion Over Hype
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powerful-blogging-ways-to-profit

Cyberspace has a NEW marketing tool (shazamm) , even though they’ve been around for quite some time, yet, ONLY recently

have been recognized as a Powerful communication tool for Internet marketers.

If you’ve been following the latest Internet marketing trends like I have, then you’ve definitely heard of

them. What’s this new marketing tool I’m talking about that every Serious marketer should have in place?

BLOGS! …(A.K.A. Web-Log). YOU.com, such as this blog you are reading ๐Ÿ˜‰

Now, just for those of you who aren’t quite sure what a BLOG is, here’s a quick definition: A BLOG (A.K.A.

Web-Log) is basically a journal that is available on the web. The activity of updating (usually on a daily

to weekly basis) a blog is called “Blogging” and someone who keeps a Blog is a “Blogger”. There you have it,

quick and to the point.

Okay. For the rest of this article I want to focus on how ONE can $$Profit$$ from having there own Blog or in other words “Monetize Your Blog”.
I’m going to list three ways that I think are the Best and most Powerful ways to get the most out of your Blog.

So, with that said, let’s go to Profit Tactic #1.

  • Profit Tactic #1. Writing “Articles”. Writing “Articles” are a very Powerful way to profit from your Blog. There are many reasons why “Articles” are valuable to your Blog, but, for the purpose of this article I’m going to give you the most important part, and that’s your “Resource Box” at the end of your article. Your “Resource Box” is like a classified ad and holds critical information about You, your websites and what you have to offer them after they’ve read your article. The links within your “Resource Box” could lead to your own Product or Service you have to offer, or they could lead to a Affiliate Product related to the content of your article. This is a great way to give them something of “Value”, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your “Resource Box”. That’s “Profit Tactic #1”. Use carefully, this is powerful and generates traffic!
  • Profit Tactic #2. Writing “Product Reviews”. Writing “Product Reviews” is a great way to profit from your Blog simply because they allow you to Soft-Sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a Sales Pitch at them. Nobody likes to be sold, but, offering them your insight on a Product and/or Service that could help solve the problem they’re dealing with is yet another great way to profit from your Blog and make you look like a Hero. That’s “Profit Tactic #2”.
  • Profit Tactic #3. “Text Ad” Programs. “Text Ad Programs” like Affiliate Power Ads or Google Adsense are yet Another great way to profit from your Blog. I’ve listed these two “Text Ad” programs for a reason, One is a Pay-Per-Click (Google Adsense) and shows related ads to the content on that particular webpage and the other one (Affiliate Power Ads) makes You up to $60 to $100 dollars in commissions on a single click. They are both FREE to join and only take you minutes to set-up depending on your experience. Here’s an example of how mine looks … YOU’RE ON IT NOW and you can see the “Ad Choices”. Those Are Google Adsense Ads. They’ll be displayed on every page of your Blog when you make a post. I also provided a link below that shows you How-To set this up “Step-By-Step”, making it Easy for you to get started. http://www.internetwondersezine.com/help.htm

Now, I’m sure there are many other ways to $$Profit$$ from your Blog, but these ones in my mind are the most

Powerful. Well… there you have it, “3 POWERFUL Ways To Profit From Your BLOG… Starting TODAY!”. If you

haven’t started a BLOG, maybe it’s time you considered it since NOW you have some incentive. I truly hope

this article helped you realize the $$Profit$$ potential your Blog could have and how you can start

incorporating it… Starting TODAY!

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God Bless Your Success,

Alpha Bizelli Marketing & PR, Inc. - Passion Over Hype
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