Personal & Corporate Branding: Dont’ Let The Bozos Grind You Down!
Hi Guys,
Sorry I haven’t posted on this blog in a few weeks. I’ve been tied up with other business. Nonetheless, I pray that I have something valuable for you today.
Have you ever sat back and really thought about your own personal brand. Or maybe you own a corporation and you’re working on your corporate brand. Either way, it can be a difficult task of being heard through all the noise today.
So many people are yearning to get noticed and “brand themselves” apart from their “MLM” or “network marketing” company. Whether you’re in this particular example business or not, either way, you can benefit from this post.
A “guy” named Guy Kawasaki (not to be confused with the notorious Robert Kiyosaki) has made some good points in his book, “Art of the Start”
… Note: I’ve personally yet to read this, however I hear he’s a true leader and expert in the Art of Personal Branding.
I read an article on Bnet: the go-to place for management … and that is where I received this information. Here you can read the entire post by Bnet in which they list 5 Key Personal Branding Tips. I’ve decided to focus on TWO of these FIVE below:
Polarize People. Personal branding pundits often advise against being a “jack of all trades,” or a generalist that isn’t very good at something specific. What does Guy believe? He suggests being great for some people rather than trying to please everyone. Do not be afraid to make people react strongly for or against you. As my former business partner used to remind me, you’re not doing something right unless you’re pissing someone off. That doesn’t mean be a jerk. That means just don’t try to appeal to all people, or you’ll end up a mile wide and an inch deep, mediocre to everyone.
Friends, this goes along with what many successful leaders have pointed out including Napoleon Hill in “Think and Grow Rich” and Trudeau in “25 Secrets to Wealth Creation” – - – that one shall not diversify too much. I have a little problem with this. I try to do too much. I know in my mind that I should really only be focusing on one or two things, however I’ve got so many irons in the fire that by cutting down from 100 projects to 50 projects; 50 is still a lot.
So, I suggest when starting out not to take on too much. This will help you be way more successful IN WHAT YOU DO CHOOSE TO SPECIALIZE IN and ultimately AVOID BURN-OUT! Of course if you are truly and genuinely passionate about everything you do, like I am then Burn Out is unlikely to happen. Not to say its not possible. Anything is Possible but remember to outsource aka hire other people or companies to do what you’re not as good at and you yourself focus on what you are good at and of course truly love to do. When you love what you do and are not under all of the stress from diversifying too much, you’ll be so much more successful.
JUST REMEMBER QUALITY OVER QUANTITY! Don’t wait for everything to take off. MAKE one thing take off!
Anyway, we cannot please everybody. You’ll notice you tube celebrities constantly talking of “haters” – this is a fine example – they are everywhere - you cannot get away from them.
And whether they are not getting their daily dose of hatorade or not, there is still going to be people with a different mentality mindset than you, thus going to view things completely differently.
In this article, Bnet goes on to say:
Don’t Let the Bozos Grind You Down. Not everyone is going to like you. Not everyone will always agree with you. That’s a fact of life. So don’t let criticism or doubters bring you down. As you live out your mantra, it’s your responsibility to be strong in the face of “no,” and “you can’t do that.” Guy says, ignore people who say you won’t succeed. Use negative words as motivation. Prove people wrong..
Be sure to keep your feet planted on solid ground in a firm foundation with your core values and you will surely not be offended by the mere thoughts and ideas of others.
Until next time, please stop by our newly designed When Magazine Online for a dose of Clean, Decent, Positive yet Factual Entertainment. Thank you and God Bless Your Success!
Curt CBiz Bizelli
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